Beth Greenwald the Chief Creative Officer of WWM, is the co-creator and Executive Producer of Animal Planet's hit show “Insane Pools: Off The Deep End” (the 2nd season of 10 episodes premiered February of 2016). Wax World also has projects in development at Viceland, Amazon Studios, The CW, MTV, Oxygen, and AwesomenessTV. Ms. Greenwald, has also developed, sold, and Executive Produced projects for The CW, Bravo, Animal Planet, truTV, VH1, MTV, Discovery, GSN, OWN, WE, TLC, LMN, LOGO, Pivot, and SundanceTV.


Prior to starting Wax World Media, Ms. Greenwald served as the Head of Development for FishBowl Worldwide Media (a production company funded by Vin Di Bona the Executive Producer/Creator of AFV – America’s Funniest Videos).  Ms. Greenwald also served as Vice President, Original Programming and Series Development for E! Entertainment.  Greenwald was also a senior executive at MTV Networks, where she developed and served as an Executive Producer on several series including “Pimp My Ride” and “Next.” Greenwald also worked at Showtime Networks where she worked on both scripted and documentary projects. She oversaw numerous projects including the documentary “The Opposite Sex: Renee’s Story & Jamie's Story” directed by Academy Award nominee Josh Aronson, as well as “Family Business” a hybrid reality sitcom set in the adult film industry.  Greenwald also worked at New Line Cinema, Spyglass Entertainment, RDF USA, and ICM (in the Motion Picture Literary Department).